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Trust: How Important Is It?



In the Introduction to Patrick Lencioni’s book “The Five Dysfunctions of a Team” there is a really good quote that goes “If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”  I don’t know about you, but I think there is a lot of truth to this statement.  My experience has shown that most of the business challenges we face are the result of internal challenges and/or issues.  Like it, or not, we can be our own worst enemies.


If this is true then what can we do to create a company culture that fosters a positive and productive work environment? An environment where the employees trust their leaders and colleagues so that it creates a foundation for collaboration, innovation, and overall success. A culture that lives up to Patrick Lencioni’s quote.


The following are key strategies that any company can employ to develop and sustain a culture of trust within its ranks:


Open Communication: Transparent and open communication is the bedrock of trust. Leaders should keep employees informed about the company's goals, challenges, and decisions. Encouraging an open-door policy and providing regular updates through various channels, such as town hall meetings or newsletters, helps foster a culture of transparency.


Consistent Leadership: Consistency in leadership behavior is vital for building trust. Leaders should demonstrate a steady and unwavering commitment to the company's values and goals. When employees see that leadership is consistent in decision-making and actions, it builds confidence and trust in their ability to guide the organization.


Empowerment and Inclusivity: Trust flourishes in an environment where employees feel empowered and included. Encourage diverse perspectives and ideas, and give employees the autonomy to make decisions within their roles. This not only boosts morale but also demonstrates that the organization values and trusts its workforce.


Accountability: Leaders and employees alike must be held accountable for their actions. When mistakes happen, addressing them openly and taking responsibility helps build trust. It sends the message that the organization values honesty and integrity over covering up errors.


Invest in Professional Development: Demonstrating a commitment to the growth and development of employees builds trust. Provide opportunities for training, mentorship, and skill-building. When employees see that the company is invested in their success, it fosters a sense of loyalty and trust.


Recognition and Appreciation: Regularly recognizing and appreciating the contributions of employees goes a long way in building trust. This can be done through public acknowledgment, awards, or simple expressions of gratitude. Feeling valued and appreciated strengthens the bond between the organization and its workforce.


Consistent Values: Clearly defined and consistently upheld company values are essential for trust. When employees see that the organization's actions align with its stated values, they are more likely to trust in its integrity and purpose.


Employee Well-being: Prioritize the well-being of employees. This includes physical, mental, and emotional well-being. Providing a supportive work environment and resources for maintaining a healthy work-life balance fosters trust and loyalty.


Conflict Resolution: Address conflicts promptly and fairly. A transparent and fair conflict resolution process demonstrates that the organization cares about the well-being of its employees and is committed to resolving issues in a just manner.


Feedback Mechanisms: Establish regular feedback mechanisms to allow employees to voice their opinions and concerns. Act on constructive feedback and show that the organization values input from its workforce.


If you already have a strong organizational culture built around trust and accountability – GOOD FOR YOU!  That is awesome.


If you see a need to improve trust and accountability within your team, then these strategies can be very helpful to you.  Understand that you may not be able to do all of these at once.  You will likely need to pick two to three of these ideas and start working on them.  As you gain positive momentum then add another until you have implemented all of these ideas.  The key is that you have to take positive action in order to start seeing positive results.  Things may start slow, but you will pick up speed as your team sees that the efforts are sincere and authentic. 



By incorporating these strategies into your culture and practices, your company can cultivate a trusting environment where your employees will feel valued, supported, and motivated to contribute their best efforts toward your organization's success. Trust is a two-way street, and when both leadership and employees actively work towards building and maintaining it, the entire organization thrives.

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