Case Studies
From Small Company to Internationally Recognized Leader
Situation
A Logistics company had a dream but needed help to bring it to life
The industry was transactional and had a reputation for leveraging
clients and truckers for personal gain
The owners knew there was a better way and called us to provide
the expertise to achieve their objective
Action
We worked with the company to develop a unique, client-first strategy focused on providing the customer extraordinary levels of quality and service with transparency, trust, and value
Truckers were treated like partners, attracting the best and most reliable in the industry
We created cultural norms that attracted some of the best young talent in the region
Then we created operating processes that allowed the company to continue to thrive as it grew
The sales and marketing plans allowed it to gain global recognition for its transformational practices
Outcome
The company doubled in size multiple times over the next several years
Company success was recognized on Inc Magazine’s list of fastest-growing companies for 7 years
The focus on serving customers enabled them to achieve the highest customer service level in the Transportation Industry, with 96% client retention and an NPA score 5.7 times higher than the norm
They consistently won awards for one of the best places to work at both the city and state level
Through ongoing leadership development with company founders, the CEO was awarded Ernst & Youngs’s award for the Entrepreneur of the Year and the Torch Award for business ethics
Turnaround from 50% decline to 35% growth
Situation
A national manufacturer of industrial products was dramatically impacted
by an economic downturn
Revenue was cut in half and profits declined into negative territory
The next generation owner had just become President, and everyone held
him responsible
Action
We rapidly proceeded to uncover and address the root issues that were holding the company back
Then we investigated customers, competition, and the market, discovering many new avenues for growth
We collaborated with management to select and implement the key solutions, including refocusing on the most profitable products, initiating collaborative marketing with dealers, and introducing high-margin Accreditation Courses which also attracted new potential customers
Employees also worked with us to optimize the culture, communication, and many of the processes
Outcome
After the first year, revenue growth rebounded 35% and profitability was restored
Both the President and employees had renewed passion and purpose
Over the coming years its employees thrived, revenue doubled, and profits hit all-time highs