Knowing that AI can help a business is one thing. Knowing where to use it and how it can create measurable value is another.
In its recent article, “How AI Can Help Your Business Grow: Real-World Use Cases and Potential ROI,” Microsoft looks at practical ways businesses are applying AI across sales, marketing, operations, customer support, and everyday workflows.
The examples reinforce a key point from our latest Anavo article: the value of AI does not come from adopting it everywhere. It comes from identifying the right use cases where AI can save time, improve productivity, strengthen customer experiences, and give teams more capacity to focus on higher-value work.
For small and mid-sized businesses, that can mean starting with focused applications such as creating marketing content, drafting sales follow-ups, summarizing information, analyzing reports, or streamlining repetitive tasks.
Related Reading:
How AI Can Help Your Business Grow: Real-World Use Cases and Potential ROI from Microsoft.
For a broader look at where AI can make the greatest impact, read Article 2 of our three-part AI series, “The Most Valuable AI Use Cases for SMBs.”